Market Intelligence

Certify your team for the Saudi traveller

Saudi Outbound Academy trains destinations, hotels, attractions and travel companies on how Saudi families research, book, travel and judge a stay — then certifies that they know it.

Understanding the Saudi traveller is no longer optional for anyone serious about this market.

Take the free readiness audit Start the free module

20 questions · instant score · prioritised action list · no cost

USD 4,800

Average Saudi outbound trip spend (Wego, 2025)

19 nights

Average international trip length vs 7.2 global (MoT, 2025)

72.95%

Book 4- or 5-star accommodation (Wego, 2025)

42.5%

Of market share is family travel (CMI, 2025)

Why organizations certify

A credential you can display

Certified organizations receive an embeddable badge and a public verification page — external proof of Saudi-market readiness.

An advisor grounded in the research

The AI advisor answers only from Saudi Outbound source material, with citations. If the research doesn't cover it, it says so.

Team-level visibility

Admins track completion and assessment scores across every seat, and benchmark the team as more organizations certify.

Bronze curriculum

Five modules, roughly 60–75 minutes, each gated by a short mastery assessment.

Seat licensing

Individual

1 learner seat

USD 195 per year

Get started

Team

Up to 15 seats

USD 2,400 per year

Get started

Property / Department

Up to 75 seats

USD 9,600 per year

Get started

Enterprise

Organization-wide

Custom sales-assisted

Talk to us

Licences renew annually, matching the 12-month certification cycle. Enterprise agreements are handled through a conversation, not a checkout form.